Master's in Data Analytics. Transforming raw data into strategic business intelligence. Specialized in customer behavior, product performance, and end-to-end analytics pipelines.
I'm a data analyst with a Master's degree in Measurement and Data Analytics, based in Istanbul, Turkey. My background bridges education research and business intelligence, giving me a rare perspective on how data drives meaningful organizational change.
I specialize in end-to-end analytics: from database design and complex SQL queries to interactive dashboards and stakeholder communication. My sweet spot is customer behavior analysis, product performance metrics, and translating messy data into crisp narratives.
I believe great analysis isn't just technically accurate — it's clear, actionable, and aligned with business goals.
Full-stack analytics capability from raw data to production dashboards.
End-to-end analytics with measurable business impact.
End-to-end churn prediction model for 7,000+ telecom customers. Identified key churn drivers — month-to-month contracts showed 42% higher churn rates. Built an Azure data pipeline for real-time scoring, projected to reduce annual churn from 27% to 21%, saving ~$1.2M in acquisition costs.
Comprehensive RFM segmentation for an e-commerce platform analyzing 4,500+ transactions. Champions segment generated 45% of total revenue despite being only 11% of the customer base. Segmented email campaigns achieved 52% higher open rates.
Advanced SQL on 25,000+ match records across 11 European leagues. CTEs, window functions (RANK, LAG, PARTITION BY), and correlated subqueries to surface competitive trends.
Quantitative study evaluating Bookr Class digital reading platform effectiveness on English reading comprehension for 78 middle school students. Hypothesis testing and paired t-tests achieving p < 0.05.
Data without context is noise. My approach starts not with the database, but with the
business question. I believe the most powerful insights come from
relentless curiosity combined with technical rigor — asking "why" before asking "how."
I'm driven by the idea that every organization has untapped intelligence
hidden in its data. My job is to surface it clearly, honestly, and in a way that
moves people to act. Numbers are just the beginning — the story they tell is what matters.
I'm actively looking for my next opportunity in a data-driven team. Whether it's a full-time role, a freelance project, or just a conversation — I'd love to hear from you.
